The Power of Vertical Integration: How Vorboss Built London’s Best Business Fibre Network
July 11, 2024
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5
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Highlights
Vorboss is vertically integrated, owning the entire value chain from fibre to service delivery. Our unconventional business model allows us to build a future-ready network with unprecedented capacity, flexibility, and reliability in Central London. We have in-house training and build custom software to enhance efficiency, agility, and customer experience.
At Vorboss, we have completely transformed business connectivity in London. By building a vertically integrated organisation, we have created a dedicated business fibre network that is driving London towards 10Gbps as a standard, a change that businesses desperately need.
Our innovative business model has allowed us to build a network with significantly more capacity—we start where others top out, connecting customers up to 100Gbps at market-leading rates. We also get customers connected much faster than the current industry standard, setting us apart.
Why did we throw out the traditional telecoms playbook? So we could redefine what's possible for London's underserved businesses. The Vorboss way isn't just a different way—it's a better way, and this is how we did it.
Building a disruptive business model
Building London's best full-coverage business fibre network was no small feat. 70% of the UK's connectivity demands are in Central London, but an ageing incumbent internet operator serves 80% of that market. It can't meet the needs of modern businesses, which is why we came in and built our network with the latest technology and newest design.
We built a future ready network that serves ambitious businesses. To date, we've deployed over 500 km of network in three years—a scale no other fibre company has taken on in Central London, especially in such a short amount of time.
We achieved this through vertical integration; by owning the entire value chain from fibre to service delivery, we have complete control over the quality and build of our network. We offer our customers the highest levels of reliability and flexibility, which isn’t possible with a traditional telecoms model.
Putting customers first
Unlike most telcos, we started by thinking about customers’ needs and worked backwards. A laser focus on market-leading bandwidth, capacity, and delivery has resulted in unassailable products for London's enterprises.
Vorboss is the only vertically integrated Internet Service Provider (ISP) dedicated to business in London. Our people-focused operational model maximises efficiency and delivers an outstanding customer experience.
Powering an unconventional model
Our belief that people come first and assets second led us to create an unconventional model for powering our network.
Creating a motivated workforce
To be truly vertically integrated, we had to start with our workforce. We created a certified training academy that takes people with zero telecoms experience and qualifies them to build our network. We are one of only a few UK ISPs that do all their training in-house; while it may not be the easy option, it is the only way to deliver the quality standard necessary for our ambitious customers.
Keeping our training in-house allows us to build diversity and inclusion into our team, addressing the industry's significant diversity problem from the ground up. By looking at real-life people rather than numbers, we have created a team that is engaged, motivated, and willing to think differently to solve problems for customers. This approach makes good business sense, but it's also the right thing to do; future decision-makers will want to buy from companies that share their values.
From planning to customer support, it is an exceptional customer experience from end-to-end. Our customers will only ever speak to members of the Vorboss team, not contractors.
Moving people and assets separately
Many of our employees are young Londoners who rely on public transportation to get around the city. Rather than limiting our talent pool to those who can drive, we developed a system where we separated personnel and resources.
Our model enables Installation Technicians to travel to site via public transportation. We hire professional drivers to transport tools and equipment to workers in the field. This separation allows our teams to deliver a better product by moving faster and working more efficiently.
Building our own software
Early on, we saw that we needed more than off-the-shelf software solutions to power our innovative model. We have assembled a team of 25 Software Developers (and growing), led by our Chief Information Officer, so we can move at speed and build customer-facing products that are fit for purpose.
Our Software team has built a data management platform that sees the relationships between all business data. They build tools to aid deployment and network operation; for example, they developed a tool that finds all customers affected by a given fault. Using low-code prototypes, business problems are solved in minutes rather than hours.
By having a dedicated Software team working on our core business functionality, we increase yield for the rest of the business. This allows us to operate with agility, build solutions that our customers need, and make strategic decisions based on real-time data.
Setting a new standard
Our organisation is made for change. Our network will accommodate the evolving economic climate, as well as the growing needs of our customers, to secure London’s position in the global economy.
After growing a workforce of around 400 and building the ability to connect over 120,000 businesses in Central London, we can safely say that our model works. Backed by the Fern Trading Group, which is advised by Octopus Investments, our fresh approach and extensive premium network, combined with a team that reflects the communities it serves, has made us the best and largest business-only fibre network in Central London.
If you would like to learn more about getting connected with us, speak to one of our experts today.
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Vorboss Wins Best Enterprise ISP 2024 at the ISPA Awards
We’re delighted to announce that Vorboss has been voted Best Enterprise ISP at the ISPA Awards! This recognition highlights our unwavering commitment to delivering exceptional connectivity solutions that enable businesses to thrive in an ever-evolving digital landscape.
The ISPA Awards celebrate excellence across the UK’s internet industry, and winning the Best Enterprise ISP category is a testament to our team’s dedication to innovation and reliability. From supporting businesses with high-performance connectivity to helping them achieve their goals with confidence, we’re proud to be at the forefront of modernising the internet industry.
We were also pleased to receive the award for Best Diversity, Equity & Inclusion, reflecting our ongoing efforts to foster an inclusive environment both within our company and across the wider tech sector.
Thank you to the ISPA for this recognition and to all our partners and customers for being part of the journey. Together, we’re shaping the future of connectivity.
Business Broadband & Leased Line: The Key Differences?
Expert conclusion: The label ‘business broadband’ doesn’t really mean anything – the term covers a wide range of services, each with very different experiences. Get into the details, and save yourself a lot of frustration and disappointment.
What is business broadband?
Most of the time, it’s just the same product as the ISP (Internet Service Provider) sells to their residential customers, but more expensive and probably bundled with a low-level cyber security product.
It has a dedicated web page, with stock photos of people doing business. And it comes with some comforting words to tell you that they know how hard business is. Excruciating.
Your traffic isn’t prioritised. Your connection isn’t dedicated. And if you have an ‘account manager’, they’re probably responsible for literally thousands of customers like you.
If you pay more, you might get a commitment to investigate faults within a given time – usually within a day.
When you’re looking for business broadband, bear these things in mind. Look at the details to see if you’re simply being upsold a bog-standard home broadband plan in a fancy wrapper.
What does great internet connectivity for business look like?
It’s very easy to call something business broadband. But it’s a very different thing to provide internet connectivity that’s genuinely fast and reliable enough for London business in 2024.
One of the fundamental features of an internet product for business is a dedicated connection.
‘Broadband’ or ‘FTTP’ (that’s Fibre to the Premise) means that the service you’re paying for is shared between you and typically 30 of your neighbours – whether they’re houses or other businesses.
So when you have a broadband or FTTP connection, don’t expect to get the Gbps speeds you’ve paid for at busy times (which is most of the working day). It’s cheap, and it connects. But it’s not a product that you can rely on to keep your business running.
At the busiest times, you'll have to hope that it’ll give you what you need. That might mean putting up with a poor-quality video call, a painful wait downloading a PowerPoint, or an eternity for every employee to log in to Teams at 9am.
Internet connectivity that you and your business can rely on is going to be dedicated to you, and that means taking a leased line.
What is the difference between business broadband and business leased line or ‘dedicated’ internet?
One word: reliability.
That’s the key difference between the experience of these two technologies: how much you can rely on your connection, and how that impacts your business. We see it in every customer interaction as they move from broadband to direct internet – the shackles are off.
While business broadband infrastructure is shared with the businesses and houses around you, leased line (or direct internet) infrastructure is dedicated to you – it isn’t shared with anyone.
It’s your connection, and every bit of the bandwidth you’re paying for is yours. It’s guaranteed. Always giving you the internet speed and capacity you need, no matter how busy things get.
The whole Manchester office coming down for a team day? No problem. Sending a broadcast-quality video file to a client on a deadline? Easy. Worrying about signing up to a new cloud-based software for project management? Don’t. Putting the CEO on a video call that has to be perfect? Do it.
A 10Gbps leased line ensures you always have the speed you need. It’s a service you and your business can rely on.
What are the key features of business leased line and business broadband?
Leased line:
• Dedicated to one customer - a dedicated cable between your office and your provider's data centre
• Symmetrical – you get the same upload speed as download speed
• Highly reliable
Broadband:
• Shared by up to 32 users
• Usually asymmetrical – upload typically much slower than download
• Prone to performance issues, particularly during the working day
The technology explained
We’ve covered the difference in experience, but what’s the technology difference?
A ‘leased line’ is a dedicated fibre connection between your office space and your provider’s spot in a data centre (often called a Point of Presence, or PoP). This is where your connection reaches the internet or cloud.
Your proximity to the provider’s data centre is important for latency – which is the speed at which things happen online. It’s not to be confused with upload and download speed, which is how long content takes to get to/from you. It’s more like how quickly the order you give is obeyed.
Two more important features of a leased line network are how many data centres your provider connects to, and how many diverse routes they have between you and those centres.
More than one data centre, and numerous routes equals resilience. And resilience is vital in business internet connections. If one route gets blocked, your data has alternative routes so there's no disruption.
Leased lines use fibre, but they’re not like residential broadband as the fibre line isn’t shared. You’ll often read about leased lines being called Ethernet, but the main terms to look out for are Leased line or Direct Internet Access (DIA).
A broadband connection is typically PON-based – that’s passive optical network, and relates to the way in which ‘splitters’ are used to connect multiple customers to the same fibre. It’s a revolutionary technology when it comes to delivering fibre to multiple homes, where super low cost is the main driver. But for business, it’s ‘best effort’, at best.
It’s cheap to deliver, and so it’s relatively cheap to buy. But it comes with the reality that you cannot rely on it. If the other homes or businesses on your fibre are using the network, then you’ll suffer.
What are the benefits of a leased line?
A dedicated connection means guaranteed bandwidth
With a leased line, you get every bit you pay for, unlike a shared ‘broadband’ connection, where you can pay for 1Gbps but it’s highly unlikely you’ll ever see that speed.
A connection you can rely on
Always the speed you’ve paid for and infrastructure that’s backed up by an SLA (Service Level Agreement) – and automatic compensation if you choose a really good ISP. And the ability to order a back-up line, to increase the resilience of your service.
Lower latency
The more direct architecture and quicker route to a data centre (where your connection hits the internet) means a leased line will almost always offer lower latency than a broadband connection.
Upload that matches download
Most broadband, FTTP and cable services advertise the download speed but keep quiet on upload – that’s because upload is significantly slower in these services, often as little as a tenth of the speed. Leased lines have ‘symmetrical’ download and upload.
Enhanced security
Security can never be taken for granted, so check on the Infosec and compliance qualifications of your provider – typically, those selling residential-grade services won’t invest in this area, but serious business providers recognise the huge benefit to their customers.
How quickly can I get connected to business broadband?
This is such an important question to ask – don’t assume anything.
In terms of connection time, the difference between leased line and broadband isn’t a thing to worry about. Neither is guaranteed to be quick; neither is particularly slow. It really does depend on the building that you’re in.
What does change things significantly is the network provider that you choose and whether or not they own their own network. If you’re joining a provider that just resells Openreach, then they *cannot* prioritise getting you connected.
It’s not because they don’t want your business. It’s because regulation means that Openreach can’t show any kind of preference to any provider.
Try joining a provider that owns its own network, and you’ll find that they’re not constrained in this way. They can – assuming they really do own all the parts of their network and service – work with you to get you connected in the timeframe that works for you.
Another thing to look out for in your provider is an in-house wayleave team. A wayleave is permission by the building landlord/freeholder to the internet provider to allow them to install a fibre connection to the premises.
It’s more often than not a formality, but choosing a provider that is an expert at it and doesn’t outsource to a third party can significantly reduce the time you might wait.
What is an SLA, and what will it mean for me?
An SLA is a Service Level Agreement – the level of service the provider agrees they’ll provide to you. It’s the commitment that a provider makes to you as a customer.
Business plans are often only differentiated from residential plans by an SLA. The commitment to look at your fault within a day is something that you’re paying a fair bit for, so check the details and what you’re actually being promised.
Look for a provider that commits to a fix time and backs it up with automatic compensation – that way you know they’re serious about getting things right. Most providers know that most businesses won’t bother to apply for compensation – so the ones that commit to compensate automatically are the ones who’ve got your back.
Ask your provider about their SLA, and how they back it up with automatic compensation.
Who should get a business broadband plan?
Look online, and you’ll find the advice that every single business should get a business broadband plan. And when you consider that most business broadband plans are just repackaged residential plans with a higher price, that’s no surprise.
But there’s no point paying extra for a business plan unless it’s really delivering a benefit to you. And if your solo or home business can make do with a normal residential broadband plan, then there’s very little point upgrading to a more expensive ‘business’ plan.
If you do go for a residential plan, then think about FTTP vs FTTC (fibre-to-the-cabinet) or cable. There’s a big gap in the speeds and reliability of these technologies. None of it is ‘business-grade’, but a well-priced FTTP plan will give you a better experience than FTTC (which is fibre up to your street, then an old copper wire from the green box to your house), or cable, which is notoriously prone to faults and downtime.
The real question is do you need a dedicated line, or can you make do with a shared connection? It’s about weighing up the importance of cost against the importance of reliability.
What does it cost you when you don’t have the connection you need to get the job done? And what does it cost you when the network you’re on has a two-day outage?
If you honestly don’t mind about the reliability of your connection, then a residential FTTP line could be for you.
For everyone else, the answer is a dedicated line. You need the guarantee that your internet connection is always going to give you the speed and capacity you need. And a back-up line ensures you’re never offline.
What kind of business needs a dedicated line?
The answer to this question ten years ago would have been a very onerous list of requirements involving a then-mysterious notion called ‘the cloud’. And only larger businesses would have ticked the boxes.
But this is 2024 and everything’s changed.
Business now depends on a remote workforce, video calls, reliable file transfers, and cloud-based storage, sharing and software. It’s the norm.
And the more people you have connecting at any one time, the more capacity you need in your internet connection – especially at peak times.
Think about being at home, and Netflix buffering because one other person in the house is downloading a game or a movie. That’s not something that a business can tolerate, so you need plenty of capacity for each employee.
Your internet connection shouldn’t be a barrier to your work, so it’s best to choose a plan that will always give you what you need.
What happens if I need to move office?
No matter the type of connection, if you’re moving office then you’ll have to talk to your internet provider in good time and ask them to provide a connection to your new premises.
If your provider already has a connection to the new address, then things will (or at least should!) be quick and simple. If they don’t, they’ll build one or use a different network that’s already in the right area – that’s why it’s important to give them good notice.
Ask if your service provider would charge you a fee for the move and activation.
What should I look for in a business broadband plan?
There are four things you should look out for in a business broadband plan:
• Paying more for the same – don’t be conned by a ‘business plan’ that’s just a residential deal with a mild security boost
• Signing up for shared vs dedicated – now you know the difference, you can make an informed choice on what’s right for you, but the main difference is a connection you can rely on
• Being drawn in by an SLA – these commitments often don’t mean a lot; check out if your provider will automatically compensate you for any downtime, then you know they’re serious
• Getting connected quickly – there are never guarantees, but a provider that owns its own network and manages ‘wayleaves’ in-house is a very good place to start
Conclusion
A business plan isn’t for every business. And not every business plan is worth the extra cost. But a dedicated leased line will ensure that connectivity never holds your business back. Assess how dependent your operation is on having a truly reliable connection that always delivers the speed you need. That will tell you what type of service you should go for.
And if you’re not sure, contact our team and they’ll be happy to talk it through and recommend what’s right for you.
