The Power of Vertical Integration: How Vorboss Built London’s Best Business Fibre Network
May 12, 2025
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5
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Highlights
Vorboss is vertically integrated, owning the entire value chain from fibre to service delivery. Our unconventional business model allows us to build a future-ready network with unprecedented capacity, flexibility, and reliability in Central London. We have in-house training and build custom software to enhance efficiency, agility, and customer experience.
At Vorboss, we have completely transformed business connectivity in London. By building a vertically integrated organisation, we have created a dedicated business fibre network that is driving London towards 10Gbps as a standard, a change that businesses desperately need.
Our innovative business model has allowed us to build a network with significantly more capacity—we start where others top out, connecting customers up to 100Gbps at market-leading rates. We also get customers connected much faster than the current industry standard, setting us apart.
Why did we throw out the traditional telecoms playbook? So we could redefine what's possible for London's underserved businesses. The Vorboss way isn't just a different way—it's a better way, and this is how we did it.
Building a disruptive business model

Building London's best full-coverage business fibre network was no small feat. 70% of the UK's connectivity demands are in Central London, but an ageing incumbent internet operator serves 80% of that market. It can't meet the needs of modern businesses, which is why we came in and built our network with the latest technology and newest design.
We built a future ready network that serves ambitious businesses. To date, we've deployed over 500 km of network in three years—a scale no other fibre company has taken on in Central London, especially in such a short amount of time.
We achieved this through vertical integration; by owning the entire value chain from fibre to service delivery, we have complete control over the quality and build of our network. We offer our customers the highest levels of reliability and flexibility, which isn’t possible with a traditional telecoms model.
Putting customers first
Unlike most telcos, we started by thinking about customers’ needs and worked backwards. A laser focus on market-leading bandwidth, capacity, and delivery has resulted in unassailable products for London's enterprises.
Vorboss is the only vertically integrated Internet Service Provider (ISP) dedicated to business in London. Our people-focused operational model maximises efficiency and delivers an outstanding customer experience.
Powering an unconventional model

Our belief that people come first and assets second led us to create an unconventional model for powering our network.
Creating a motivated workforce
To be truly vertically integrated, we had to start with our workforce. We created a certified training academy that takes people with zero telecoms experience and qualifies them to build our network. We are one of only a few UK ISPs that do all their training in-house; while it may not be the easy option, it is the only way to deliver the quality standard necessary for our ambitious customers.
Keeping our training in-house allows us to build diversity and inclusion into our team, addressing the industry's significant diversity problem from the ground up. By looking at real-life people rather than numbers, we have created a team that is engaged, motivated, and willing to think differently to solve problems for customers. This approach makes good business sense, but it's also the right thing to do; future decision-makers will want to buy from companies that share their values.
From planning to customer support, it is an exceptional customer experience from end-to-end. Our customers will only ever speak to members of the Vorboss team, not contractors.
Moving people and assets separately

Many of our employees are young Londoners who rely on public transportation to get around the city. Rather than limiting our talent pool to those who can drive, we developed a system where we separated personnel and resources.
Our model enables Installation Technicians to travel to site via public transportation. We hire professional drivers to transport tools and equipment to workers in the field. This separation allows our teams to deliver a better product by moving faster and working more efficiently.
Building our own software
Early on, we saw that we needed more than off-the-shelf software solutions to power our innovative model. We have assembled a team of 25 Software Developers (and growing), led by our Chief Information Officer, so we can move at speed and build customer-facing products that are fit for purpose.
Our Software team has built a data management platform that sees the relationships between all business data. They build tools to aid deployment and network operation; for example, they developed a tool that finds all customers affected by a given fault. Using low-code prototypes, business problems are solved in minutes rather than hours.
By having a dedicated Software team working on our core business functionality, we increase yield for the rest of the business. This allows us to operate with agility, build solutions that our customers need, and make strategic decisions based on real-time data.
Setting a new standard

Our organisation is made for change. Our network will accommodate the evolving economic climate, as well as the growing needs of our customers, to secure London’s position in the global economy.
After growing a workforce of around 400 and building the ability to connect over 120,000 businesses in Central London, we can safely say that our model works. Backed by the Fern Trading Group, which is advised by Octopus Investments, our fresh approach and extensive premium network, combined with a team that reflects the communities it serves, has made us the best and largest business-only fibre network in Central London.
If you would like to learn more about getting connected with us, speak to one of our experts today.
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Gone are the days when SME businesses could view cybersecurity mostly as a concern for big corporations with global exposure and dedicated IT resource. Today, cybercrime is a multi-billion pound ‘industry’, with small and mid-sized businesses most often in its sights.
And the risks are very real. In the past year alone, brands including M&S, Co-op, Harrods, and even major railway stations have made headlines due to cybersecurity incidents. These high-profile cases show that no organisation, regardless of size or sector, is immune. They also serve as reminders of how disruptive and damaging an attack can be.
So, who is it that poses the threat? The answer is highly organised criminal groups, generally based overseas, running lucrative cybercrime business models, all on their own. With ransomware now a billion-pound industry, these groups buy and sell stolen data, lease out attack tools, and target companies whose stolen data indicates their capacity to pay.
According to HMRC, 70% of UK SMEs were hit by cyberattacks last year. Yet half of all UK and US businesses, mostly smaller firms, still don’t have a response plan in place.
So let’s look at why SMEs are at such risk, what today’s most common threats look like, and the practical and affordable steps you can take to protect yourself if you run a business.
These insights emerged from a fascinating recent panel discussion which our very own Aaron Rice, CIO, hosted at Vorboss HQ, featuring leaders from cybersecurity firms Wavenet and SE LABS. If you’re running an SME and don’t yet have a clear cybersecurity plan, this is the place to start.
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Not ‘if’, but when. The case for ‘resilience’
Cybersecurity used to be about trying to build an impenetrable wall around your systems, but as the threat landscape has changed, so has the mindset. Today, it’s less about preventing every attack and more about being ready to respond when something does get through.
This concept - resilience - came up repeatedly as Wavenet’s CISO, Paul Colwell, and SE LABS’ CEO, Simon Edwards, shared their views. Their message for SMEs was clear. It’s not a question of if you’ll be attacked, it’s a matter of when. How well you bounce back may be the difference between a brief disruption and a long-term crisis.
Perhaps the first question to ask in any cyber incident is “Do we have backups?”. If your systems are compromised or locked down, having secure, up-to-date backups can be the difference between getting back to work or being forced to pay a ransom to regain access. Backups don’t stop an attack, but they’ll make recovery easier.
A cyberattack doesn’t just target your systems, it puts your entire business at risk. Downtime, financial loss, and damaged customer trust are all on the table.
The good news is that becoming resilient doesn’t involve making huge investment into high-end technology. With a little planning, it’s entirely possible to build a strong line of defence, and a solid plan for recovery, without excessive cost. In fact, with fewer systems, simpler structures, and the ability to act quickly, smaller businesses often have an advantage over large enterprises when it comes to putting effective measures in place.
The most common cyber threats to SMEs
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As most SMEs don’t have the time or budget to keep up with every new cybercrime threat, they make attractive targets for hackers, and though cyberattacks come in all shapes and sizes, certain threats show up again and again.
So, what are the most common cyber threats facing SMEs?
Phishing and identity theft
This is where it usually starts. A staff member receives what looks like a legitimate message, usually impersonating a colleague, a supplier, or even a client. It might ask them to click a link, update some details, or approve a payment.
If they take the bait, attackers can obtain access to login credentials, email accounts, or sensitive data, all without needing to “break in”. In the words of SE LABS’ Simon Edwards, “Hackers don’t break in. They log in.”
Ransomware
Ransomware is a frighteningly effective criminal business model, whose use against SMEs has escalated dramatically. Attackers encrypt your data, lock your systems, and demand payment (usually in Bitcoin) to let you back in. In 2023 alone, ransomware was already estimated to be worth over £1bn a year.
While paying the ransom may seem to be the quickest way out, it can open your business up to serious legal and ethical risks, especially if you have no visibility on where the money you’re paying over is going to.
Business email compromise (BEC)
BEC attacks are clever, patient and, again, highly lucrative. Hackers gain access to an internal email account and often set up automatic forwarding to an external address, allowing them to silently monitor conversations over time. They gather intel, study genuine correspondence, and then strike, perhaps by sending a fake invoice or redirecting a payment. It’s why fake emails are so convincing: these criminals aren’t guessing, they know exactly what you’re expecting and exploit timing and trust with precision.
Cyber hygiene. Arranging simple, powerful protection
Cybersecurity doesn’t have to start with technology. It starts with behaviour; simple, everyday habits that make it harder for attackers to get in.
Unlike big organisations with complex systems, SME management teams are usually free to set rules, enforce good habits, and make changes without needing to go through layers of approval.
The number one non-technical thing an SME can do to protect itself? Simon Edwards didn’t hesitate: “Easy. Cyber hygiene and the Cyber Essentials programme.”
So, what does good, basic cyber hygiene look like? A good way to think about it is via ‘The 3 Ps’, as the industry refers to them.
Passwords
Make sure everyone in your business is using strong, unique passwords, and that these aren’t shared or reused across different systems.
A strong password should:
• Be at least 12 characters long
• Use a mix of uppercase and lowercase letters, numbers, and symbols
• Avoid personal details or common words
Next, enforce multi-factor authentication (MFA) wherever possible. It’s one of the simplest and most effective ways to stop unauthorised access.
Phishing
Your team is your first line of defence. Train your people to recognise suspicious emails, double-check unusual requests, and report anything that doesn’t feel right. Most phishing attacks rely on urgency or familiarity to bypass common sense, so encouraging people to pause and consult with managers or appropriate colleagues before taking any action in response to a suspect email can make all the difference.

Patching
Every piece of software has flaws, and cybercriminals are quick to exploit these. Keep all your systems up to date. That includes operating systems, email tools, cloud platforms, routers, and printers. When a zero-day vulnerability is announced, fast patching is critical. It could be the difference between staying secure or becoming one of the first victims.
None of these steps requires major investment. All that’s needed is a clear policy, regular reminders, and a commitment to taking security seriously.
Certifications that help protect and reassure
Even when you recognise the danger of cyberattacks and have measures like these in place to reduce your exposure, how can you evidence this to clients and customers, as well as your employees?
It doesn’t have to be complex - there are certification schemes built specifically for SMEs.
At a basic level, they help you cover the fundamentals. But they also send a clear signal to clients, partners, insurers, and suppliers that you’re serious about reducing risk.
The three most widely recognised certifications are:
Cyber Essentials
The entry point for most UK organisations, and a great starting place for SMEs. Cyber Essentials is a government-backed scheme that covers the basics: secure configuration, access controls, software updates, and protection against common threats. It’s a self-assessed process and, once certified, you’ll receive a badge that shows you’ve met the standard. Clients like it. Insurers like it. And it’s easier to attain than you think.
Cyber Essentials Plus
This is the next step up. It includes everything in the basic Cyber Essentials scheme but adds an independent audit and technical testing. If your business handles sensitive data, works with regulated industries, or simply wants more assurance, then this is worth considering.
ISO 27001
Recognised internationally, this is the gold standard for information security management. It’s more involved and more expensive than Cyber Essentials, but if your business is growing fast or you’re working with enterprise clients, it can be a significant asset.
Whatever level of certification you feel is appropriate for your business, try not to treat it as a one-off box-ticking exercise. It’s a chance to improve your practices, strengthen your culture, and set a clear security baseline that will protect you as you grow.
What to do if you’re attacked
No matter how well prepared you are, things can still go wrong.
The key is to stay calm and act quickly, following a pre-prepared response plan. A good response plan doesn’t just help you recover faster. It can also limit the damage, protect your customers, and stop the same thing happening again.
If you find yourself under attack, here’s what to do:
1. Find the way in
Your first priority is to understand how the attacker got access. Was it a stolen password? A phishing email? A vulnerability in your software? Until you know, you won’t be able to shut the door properly, and you risk being hit again.
“Your number one priority is to understand the route of attack, and block it,” Simon Edwards advises. “If you don’t, there’s nothing to stop them coming back.”
2. Contain the damage
Isolate affected devices or systems. Lock down compromised accounts. If you work with an IT provider, contact them immediately. The faster you act, the more you can limit the spread.
3. Check your backups
If your systems have been locked by ransomware or wiped by an attacker, check whether your backups are intact and up to date. If so, you may be able to restore your data without paying a ransom and get your business back on its feet faster. Ideally, backups should be stored offline or in a secure cloud service and tested regularly to make sure they work when you need them.
4. Don’t rush to pay
If it’s a ransomware attack, you’ll be asked to pay - usually in Bitcoin. But paying the ransom doesn’t guarantee you’ll get your data back, and it could even put you in legal trouble if the money later turns up in a sanctioned country. Always get expert advice, ideally from a law firm with a cybersecurity team, before taking any action.
5. Inform the right people
Depending on the nature of the breach, you may need to notify regulators, clients, suppliers, or insurers. Transparency is important, and delay can make things worse. If you hold personal data, you may also have a legal duty to report the incident to the Information Commissioner’s Office (ICO).
6. Learn from it
An attack is painful, but it’s also an opportunity. Once you’ve recovered, take time to understand what went wrong and how to prevent it in future. Were there warning signs? Was it something that could have been stopped? Use the experience to build better defences.
Penetration testing. Something to know as you grow
As your business grows or handles sensitive data, you’ll likely hear about penetration testing. Pen testing involves hiring ethical hackers to find weak spots in your systems before attackers can exploit them.
For many SMEs, especially early on, this might be overkill. But as your business scales, or you pursue larger clients, ‘pen testing’ can become a requirement. Insurers may also ask about it if you’re looking for more comprehensive cyber cover.
Don’t forget your suppliers
Many SMEs rely on third-party suppliers like cloud software and service providers to handle everything from email and invoicing to customer data and collaboration tools. But if one of those providers gets hacked, your business could be affected.
Don’t hold back. Ask the companies whose systems you engage with a few simple questions:
• "What security measures do you have in place?"
• "Are you certified under schemes like Cyber Essentials or ISO 27001?"
• "If something goes wrong at your end, who’s responsible, and how will we be informed?"
It doesn’t need to be a formal audit. Just showing that you’re aware of the risk and asking for basic reassurances can go a long way. And if a supplier is vague or dismissive about security, treat that as a red flag. In the end, your own cybersecurity is only as strong as the people you trust to help run your business.
Take action today
You don’t need to overhaul your entire business to make meaningful progress on cybersecurity. A few well-chosen actions will dramatically reduce your risk, and set a solid foundation for whatever may happen:

A final thought: resilience beats perfection
Cybersecurity can feel like a complex topic, especially when you’re running a growing business and perhaps no dedicated IT team. But protecting your company doesn’t mean spending a fortune on tech.
It means being prepared. Putting sensible safeguards in place. Creating a culture of awareness. And knowing how you’ll respond if, or when, something goes wrong.
That’s resilience, and it’s well within reach for every SME.
Get in touch
If you'd like to discuss building resilience, or how your connectivity can strengthen your security strategy, speak to one of our experts today.
We’ll connect you directly with SE LABS or Wavenet if we believe it’s the right fit for your needs.


Wash - A quest for pixel-perfect post-production
Wash is an independent post-production company based in London, specialising in colour grading and VFX for commercials, music videos, and feature films. They’ve worked with some of the world’s most recognisable brands, including Bentley, Samsung, and Adidas.
Founded by Jon Dobson in 2016, Wash quickly carved out a name for itself as a boutique, cutting-edge studio delivering high-end post production. They pride themselves on delivering and building long-term relationships, and always going the extra mile.
In 2024, the business expanded their services to 3D animation, TV title sequences, and special FX compositing. As the client base and file sizes grew, Jon and the team needed infrastructure that could scale with their ambitions - supporting globally distributed artists without compromising quality.

Future-proofing post-production with a 25Gbps connection
Their previous connection was fine, but fine isn’t what Wash is built on. As the business scaled, so did the frustration with a provider that didn’t check-in, didn’t understand their industry, and didn’t offer the service Wash needed.
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Where Vorboss made the impact
A global studio demands global performance
With artists from Turkey, India, and beyond collaborating remotely with the London HQ, seamless connectivity isn't just important, it's essential. The Vorboss network delivers exactly that, with near-instant responsiveness and ultra-low latency. So, whether it's a director in LA or a designer in Istanbul, everyone sees what’s happening in real time - no stutter, no delays, no surprises.
100Gbps-ready infrastructure
As 8K video becomes the new ‘normal’ and file sizes grow, Wash upgraded from a 10Gbps to 25Gbps Direct Internet line - future-proofing their workflow and improving transfer speeds, stability, and efficiency. Plus, if/when the time comes, they can increase their bandwidth in days, not months.
Secure, stable remote access
From unreleased campaigns to confidential TV productions, security is non-negotiable. With artists logging in from all over the world, the Wash team needs to know who’s connected and from where. Their Vorboss connection gives them the speed and stability needed to support the tools that keep everything secure and running smoothly.
What stood out for Wash

Future-proofed connectivity
As Wash’s profile continues to rise, so does their demand for high-performance connectivity. With a 25Gbps line already powering their work, they’re not just keeping up, they’re leading the charge. Ready to scale up to 100Gbps with ease when the time comes, Wash are fully equipped to keep delivering world-class storytelling and visuals, without compromise.