Reverse image search makes purchasing and marketing easier
June 8, 2022
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4
min read

Highlights
Windows Photos could be about to become a valuable tool for your business, thanks to a very useful new feature…
You might think of the Windows Photos app as a basic tool for viewing and managing images. But with an upcoming update to Windows 11, there’s a new feature that could be very useful for your business: Visual Search with Bing.
With the update, you’ll be able to do a reverse image search straight from the app, showing you similar images and related information.
How can this benefit your business?
Let’s say you’re looking at a photo and you want to know more about a product, place or person in the image. Reverse image search is a faster way to get the information you need.
It’s a great tool for eCommerce store owners – you can use it to find out who else is selling a product, compare pricing, or track down new suppliers.
Marketing teams can also use it to easily find similar visuals to use in campaigns, or to make sure images aren’t being used elsewhere. It also helps you check the origin of an image to make sure you have permission to use it.
If your business is in property or research, you can save time by using reverse image search to quickly identify the locations or objects you see in photos.
Microsoft has also made it easier to flick through your photos and edit images by improving navigation and introducing a quick access editing tool right in the app.
Another big bonus: You’ll now be able to sync Photos with iCloud – great for teams that use Apple devices alongside their Windows PCs.
These features should be rolling out soon in a future Windows 11 update.
If you haven’t already upgraded your business to Windows 11, it’s time to start thinking about it. We can help make it easy - get in touch.
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This special edition of our Leading London series brings together the partners behind the rollout of the City of London Corporation’s new unified network, a major upgrade designed to strengthen public services and improve connectivity across the Square Mile and beyond.
The panel included:
- Sam Collins, Assistant Director of Digital and Data, City of London Corporation
- Chelsea Chamberlin, Chief Technology Officer, Roc Technologies
- Scott McKinnon, Chief Security Officer, Palo Alto Networks
- Rhod Morgan, Chief Operations Officer, Vorboss
- Elliot Townsend, Senior Director, Juniper Networks
- Christa Elizabeth Norton, Marketing Director, Roc Technologies
Together, they explored how the new network will improve public services, strengthen cyber resilience and support a more connected, future-ready City.

For many landlords and building managers, the word “wayleave” feels like the responsible route whenever a fibre circuit is being installed on their property. It sounds formal and safe – a neat legal box to tick.
In many cases, however, a wayleave adds unnecessary complexity and delays, frustrates tenants, and can expose landlords to long-term legal risks.
At Vorboss, we’ve connected thousands of office spaces across London without a wayleave, keeping landlords in full control and getting tenants online faster.

What is a wayleave?
A wayleave is a written agreement between a landowner and a telecoms operator. It gives the operator permission to install and keep equipment on private property.
What many people don’t realise is that signing a wayleave also activates “Code rights” under the Electronic Communications Code. These rights go beyond simple permission, they give the operator legal powers to stay on the property indefinitely, access it when needed, and even refuse removal of their equipment in certain situations.
For a typical connection into a commercial building in London, a wayleave can make the fibre installation process slower, more expensive, and limit the landlord’s flexibility long term.
Why a wayleave isn’t required for standard in-building fibre connections
For a standard in-building fibre connection serving a tenant, a wayleave isn’t a legal requirement. Important protections, like building access, fire safety, repairing any damage, and removing equipment, are already covered by the tenant’s lease and usual building rules.
If no wayleave is signed, no Code rights are triggered, meaning the landlord retains full control and the installation exists under a simple, fully revocable licence.
In practice, this gives landlords far more protection and flexibility:
- No legal lock-in – the telecoms operator has no long-term rights to stay or refuse removal.
- Landlords keep full control – equipment can be moved or removed when the building changes.
- Faster fibre installation – no time lost in drafting contracts or solicitor reviews.
- Happier tenants – connections go live quicker; tenants get to move in faster.
By contrast, signing a wayleave and granting Code rights introduces a complex and expensive legal process for any fibre removal or relocation. This can take at least 18 months, plus potential court or tribunal proceedings, making it slower, and far less flexible for the landlord.
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