Highlights
LinkedIn is introducing new verification features over the coming months to help tackle fake accounts. Here’s everything you need to know.
LinkedIn is introducing new verification features over the coming months to help tackle fake accounts.
The business-focused social platform is a fantastic place to connect with like-minded businesspeople, and to find new employees, jobs and opportunities.
But thanks to this popularity, we’re seeing an increase in fake profiles, created by scammers for more sinister purposes.
Bot-like accounts have been cropping up all over the platform. They’ve been spamming people, tricking genuine profiles into downloading malware, and scamming them into giving away personal data.
LinkedIn holds a huge amount of information on each of its members, including their job history, contact details, professional interests and places of work – all valuable data that a determined criminal could put to use.
These fake accounts can be hard to spot. They look like real people (sometimes they’re AI-generated deepfake images), they seem to work for legitimate businesses, and the profiles have been carefully curated to look like the real deal.
LinkedIn is making changes over the coming months to help tackle these fake accounts, by way of an improved account authentication process.
Microsoft, which owns LinkedIn, is partnering with secure identity platform Clear to help verify accounts using work email addresses, government-issued ID, and a phone number.
It’s initially only being tested in the US, but if it’s a success, we expect we’ll see a wider rollout over the coming months.
Once the relevant information has been provided, accounts will receive a verification mark, like the ones introduced by Twitter. However, unlike Twitter, LinkedIn will be offering verification free of charge.
We’ll keep you updated when we know more, but in the meantime, if you need help keeping all your accounts secure, get in touch.
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This special edition of our Leading London series brings together the partners behind the rollout of the City of London Corporation’s new unified network, a major upgrade designed to strengthen public services and improve connectivity across the Square Mile and beyond.
The panel included:
- Sam Collins, Assistant Director of Digital and Data, City of London Corporation
- Chelsea Chamberlin, Chief Technology Officer, Roc Technologies
- Scott McKinnon, Chief Security Officer, Palo Alto Networks
- Rhod Morgan, Chief Operations Officer, Vorboss
- Elliot Townsend, Senior Director, Juniper Networks
- Christa Elizabeth Norton, Marketing Director, Roc Technologies
Together, they explored how the new network will improve public services, strengthen cyber resilience and support a more connected, future-ready City.
For many landlords and building managers, the word “wayleave” feels like the responsible route whenever a fibre circuit is being installed on their property. It sounds formal and safe – a neat legal box to tick.
In many cases, however, a wayleave adds unnecessary complexity and delays, frustrates tenants, and can expose landlords to long-term legal risks.
At Vorboss, we’ve connected thousands of office spaces across London without a wayleave, keeping landlords in full control and getting tenants online faster.
What is a wayleave?
A wayleave is a written agreement between a landowner and a telecoms operator. It gives the operator permission to install and keep equipment on private property.
What many people don’t realise is that signing a wayleave also activates “Code rights” under the Electronic Communications Code. These rights go beyond simple permission, they give the operator legal powers to stay on the property indefinitely, access it when needed, and even refuse removal of their equipment in certain situations.
For a typical connection into a commercial building in London, a wayleave can make the fibre installation process slower, more expensive, and limit the landlord’s flexibility long term.
Why a wayleave isn’t required for standard in-building fibre connections
For a standard in-building fibre connection serving a tenant, a wayleave isn’t a legal requirement. Important protections, like building access, fire safety, repairing any damage, and removing equipment, are already covered by the tenant’s lease and usual building rules.
If no wayleave is signed, no Code rights are triggered, meaning the landlord retains full control and the installation exists under a simple, fully revocable licence.
In practice, this gives landlords far more protection and flexibility:
- No legal lock-in – the telecoms operator has no long-term rights to stay or refuse removal.
- Landlords keep full control – equipment can be moved or removed when the building changes.
- Faster fibre installation – no time lost in drafting contracts or solicitor reviews.
- Happier tenants – connections go live quicker; tenants get to move in faster.
By contrast, signing a wayleave and granting Code rights introduces a complex and expensive legal process for any fibre removal or relocation. This can take at least 18 months, plus potential court or tribunal proceedings, making it slower, and far less flexible for the landlord.
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